MBS Facebook promo for PSY’s free concert gone awry

Act 1: Scene 1

On Monday 26 November around 618pm, Yahoo News Singapore puts out a press release of the free PSY concert on , with a link to MBS facebook page for this event (see above screen capture).

So after reading the Yahoo News, at about 645pm,  I proceeded to click on the link and it asked me just to “LIKE” that page. Once it is liked, it says  “Looks like you are all psyched up and ready for the event of the year.”

There is a “Register Below“. But NO online form. And only instructions to turn up on 28 November between 12pm-8pm to collect the free ticket. So I assume their computer programming is so efficient that it captures my facebook account or my facebook registered email or whatever.

I asked my girlfriend to do the same.

Good thing she took a photo of the screen (see below) at about 720pm.

Act 1: Scene 2

I was pretty happy this morning to see the front page news article about the event, thinking that me and my gf secured our tickets.

Then I went to the same FB page again and saw that it closed registrations and asked successful people to collect tickets on Wednesday.

Act 1: Scene 3

Then came the bummer.

A facebook FAQ update sometime today by MBS says that we needed to fill up a form (what form?) and a confirmation email was to be sent (what email?).

Kena snooked liao.

And not just the two of us. At least another 173 comments poured in asking MBS to clarify (see below).

How MBS handles this bit of fiasco will determine their public relations handling skill as well as how much they really value “Giving Back to Singapore” as they coined the whole theme of the concert.

Well, the ball is in your court now, dear MBS.

And on internet social media time, the clock is ticking fast!

Act 2: Final Scene

Seems that MBS has acknowledged that some visitors to their FB page may have encountered some technical difficulty similar to what I described above, and they said that they would learn from this experience for their next promo.

Good enough for me, given that I did not pay any money for this whole debacle.

Act 3: Scene 3

Happy to see the final product on youtube. We have PSY in Singapore. I myself was just a distance away at the Esplanade Theatre catching Crazy Christmas.

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2 responses to “MBS Facebook promo for PSY’s free concert gone awry

  1. This is the funny thing. I got directed to that page also, and when it said ‘register below’, there wasn’t any link! Hence the confusion about the registration

    • Yes. I believe there was a flaw in their programming. At least for a while. Hence some faced this problem. While others probably had the benefit of the form to fill up for the subsequent confirmation email to be sent to them.

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